You've looked at your watch face a million times now, and unless it's a treasured sentimental gift it's difficult to still be excited by it, right? "Ooh, I've never seen it at 11.34 before! Look at the amazing angle the hands have produced!" is hardly likely to be the sort of thing crossing your mind when you're absent-mindedly trying to work out when you can leave the office for lunch. Surely there's got to be a way to liven up this most reflex-governed of actions? The OVO Binary Watch is a neat and engaging innovation that does exactly what you'd expect a Binary Watch to do - it tells the time in Binary format. No longer will you glare down at those predictable hands or digits - now you can relish the task of adding up the dots to determine the minutes and hours. To start with you'll probably find that by the time you've worked out what the time actually is, it won't be that time any more - but hey ho, what's a few minutes here or there? Er, unless you're an air traffic controller of course. It also looks like a cross between KITT from Knightrider and a prop from The Matrix, so who wouldn't want a sleek timepiece like this on their wrist? Instant cool, a quirky method and guaranteed to make looking at your watch something to look forward to.