If you've ever had a problem telling the time, then worry no more. The Binary Watch is so completely impossible to use (unless you're a code-head) that not being able to tell the time is no longer a cause for worry, but just perfectly normal behaviour. Of course for those of you who 'get it', the Binary Watch - whilst palpably a watch - is not about telling the time, it's about being carefree and eminently cool. It either says 'I'm sufficiently techno-cool that I can actually tell the time on this thing' or 'I'm so laid back I don't need to know what the time is, but cool lights, huh?'. As the classic joke goes, 'there are only 10 types of people in the world - those who understand binary, and those who don't' and it doesn't matter if you're a 1 or a 0, it's a unique if slightly daft gizmo whichever way you look at it. Though of course if you look at it upside down, the time will be different. Nevertheless, despite the whole very-hard-to-tell-the-time drawbacks, this is one cool watch. And here's how it works... The Binary Watch displays time in binary format. (Now there was a useful sentence.) Using blue LED lights to indicate hours and minutes, the LED "ON" means 1, and the LED "OFF" means 0. The first row denotes the hours and the second row indicates the minutes, and apparently the translation of time from binary to decimal is easy: simply (huh) add the numbers of lit LEDs on the upper row to tell hours, and add up the numbers of lit LEDs on the lower row to tell minutes. The upper LED-row (8-4-2-1) shows hours. The lower LED-row (32-16-8-4-2-1) shows minutes. The time is displayed for five seconds when the side button is pushed - but if you think that's long enough to work it out then you're considerably cleverer than we are. It comes with a leather strap, is made from solid stainless steel, and is water resistant to 90 feet - just in case you wanted to show off your binary proficiency to a halibut.